Branding Design Project

We crafted a distinctive visual identity for the eyewear brand de Siún, which is associated with Dublin’s renowned opticians, Optica. To differentiate de Siún from its heritage-inspired sister brand, Wolfhound, our approach was to develop an unapologetically bright and bold identity. A strong, dynamic logotype was created to echo the bold and graphic eyewear designs found within the de Siún collection. In order to create a versatile brand identity that could adapt over time, we also developed a ‘dS’ brand mark derived from the primary logo.

Colour played a pivotal role in shaping the brand, drawing inspiration from the client’s preference for cool, fresh tones with an unexpected pop of hot pink. The primary blue, reminiscent of the client’s favourite colour found in the glasses collection, called ‘workwear’, became a prominent feature.

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