Branding Design Project

Boxable is an Irish business that curates gift boxes that celebrates the people, places and products of Ireland. As the Boxable target market evolved from B2B gifting to corporate gifting, the founder recognised the necessity to refresh her brand to appeal to a new market.

We developed a playful yet professional visual identity, that incorporates a hidden message within the logo. The logo utilises the white space between the letters ‘L’ and ‘E’ to form a box icon creating a “once you see it  you can unsee it” moment. 

A set of icons were created using a visual language consistent with the brand mark. These icons represent the brand’s core values, including Irish-made, sustainability, and supporting local.

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